Business Insurance Advertising

2 Huge Questions About Your Facebook Ad Optimization Approach

Without a doubt, it can be exhausting to wrap your mind around the ever-changing trends of social media and marketing ad best practices. Nonetheless, doing so is necessary if you want your content creation to be successful.

To ensure that you are making the most out of your current Facebook ad optimization efforts, it can be helpful to take a step back. Think about the situation honestly, and then, ask yourself these two huge questions.

 

1. Does Your Medium Fit Your Goals?

Although you may be using Facebook as your medium for a particular ad, have you ever asked yourself if doing it this way makes sense? Sometimes, business owners realize that a different medium than Facebook would have been better to work with.

2. Are You Using Google Analytics To Identify Winning Content?

Another important Facebook optimization consideration is the type of content you are putting out. When you look at it, be honest: How is it? Would you click on it? If the answer is “no,” it probably needs some work. Take a look at Google Analytics to see what is performing best. Then, focus on creating more of whatever it is.

While there are countless other questions that may be helpful to ask yourself, these top two huge ones can make a major difference in the outcomes of your Facebook ads. Here is to better social media!

Henry Henrynms (Author)