Insurance Marketing

The Dos and Don’ts of Selling Insurance to Businesses

Selling insurance to businesses is not the same as selling to individuals and families. There are certain techniques that can help agents make more business to business insurance sales, as explained by Using these methods and keeping in mind important information about how companies operate may help you engage with more clients and increase your sales.


A Few Tips for Success


Making sales in the business world is about more than simply explaining the features and benefits of your services. It’s also about forming relationships and courting businesses. Here’s a shortlist of things you should do when selling insurance to companies:

  • Make sure you know the prospect
  • Establish a relationship of trust
  • Explain how your services can help them

Companies are also busy entities. As such, it is important for insurance agents to be upfront about everything and to also be respectful. Things you should not do include the following:

  • Don’t waste their time
  • Don’t make it all about the sale
  • Don’t hide any costs, services or features


Make Your Next Sale


If you’re looking to improve your selling abilities for business to business insurance sales, there are certain skills that may come in handy. Try out the tips listed above and see if they boost your own sales.

Henry Henrynms (Author)