Have you ever thought about which sites come up first in search engine results? When was the last time you used a search engine and went to the second page or third page to see what came up? You might think that the companies whose sites come first in search results make special arrangements or payments for this. The reality is that their sites take advantage of a thing called search engine optimization or SEO.
What is Search Engine Optimization?
Search engine optimization refers to optimizing website content to improve its rankings in the results of an internet search. What’s the point of having an online presence if the clients who need your services can’t find you? Consider this data:
- Approximately 75% of users don’t look beyond the first page in search results
- SEO leads have over 8 times the conversion success as that of direct mailers
- More than 70% of Internet searches are done organically
- Over half of traffic is driven by SEO
Your insurance agency business can’t afford to lose out on opportunities due to poor online visibility.
What Else To Consider?
Partnering with an expert in insurance agent SEO takes the pressure off of you to figure out how to optimize your website content for search result rankings. This provider can work with you to find out which keywords and other content helps reach the people who need the services you provide. Don’t leave your website in the hands of just anyone. Choose an expert to give your website traffic a quality boost.